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17/04/2026

TMICC Pakistan Appoints Mert Turgut as General Manager Pakistan

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19/06/2026

TMICC Pakistan and Tim Hortons Announce Strategic Collaboration in Pakistan

The Magnum Ice Cream Company Pakistan (TMICC) the world’s leading ice cream business, is expanding its presence throughout Pakistan, entering into a collaboration with Blue Foods Pvt Ltd, operator of Tim Hortons Pakistan to introduce Wall’s Velvetti Vanilla Ice Cream across Tim Hortons locations nationwide. The partnership reflects TMICC Pakistan’s focus on building scale, increasing brand visibility, and embedding ice cream into new occasions. Through this new […]

17/04/2026

TMICC Pakistan Appoints Mert Turgut as General Manager Pakistan

The Magnum Ice Cream Company Pakistan has announced the appointment of Mert Turgut as General Manager Pakistan, effective earlier this year. The appointment supports the company’s ongoing evolution as a standalone global ice cream business, focused on accelerating competitive growth, improving productivity, and re-investing in its brands and capabilities. Mert brings more than 15 years of experience across consumer goods and […]

15/12/2025

The Magnum Ice Cream Company Launches in Pakistan to Redefine the Ice Cream Experience

The Magnum Ice Cream Company Pakistan Limited (Magnum Company Pakistan) has officially been incorporated in Pakistan, marking a new era for the country’s frozen dessert and ice cream industry. This launch follows Magnum Ice Cream Company’s global spin-off from the Unilever Group earlier this year, creating the world’s largest ice cream company. Magnum Company Pakistan is leading the country’s frozen dessert and ice cream category and is a household name loved by millions of consumers. While the Ice Cream Division has been serving Pakistani consumers since […]