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As Head of HR at The Magnum Ice Cream Company Pakistan, Umais Rasheed is responsible for driving people strategy, organizational capability, and culture transformation across the business. With over 18 years of experience across the FMCG and telecom sectors, he specializes in talent development, employee experience, and building high-performing organizations. 

Prior to his current role, Umais served as Ice Cream Pakistan Head of HR and Country Head of Employee Experience, Talent & Analytics at Unilever Pakistan, where he led key initiatives across talent, culture, analytics, leadership development, and organizational effectiveness. He has played a pivotal role in shaping high-performing teams and building future-ready organizations through periods of growth and transformation.  

Earlier in his career, Umais held a range of HR leadership roles at Telenor Pakistan, gaining extensive experience in HR business partnering, talent management, organizational design, and change management. He also contributed to international HR initiatives, including the rollout of Global Job Architecture in Bulgaria, which broadened his exposure to global people practices and transformation programs.  

Umais holds an MBA from NUST Business School and a Bachelor’s degree in Business Administration from Mohammad Ali Jinnah University, where he graduated as a Gold Medalist.