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Mert Turgut brings more than 15 years of experience across consumer goods and ice cream, currently serving as General Manager of Pakistan and Global OOH (Out-of-Home) Excellence VP at The Magnum Ice Cream Company Pakistan. He began his career with Unilever in 2011 and has since progressed through a series of leadership roles spanning multiple geographies, including Turkey and Morocco, as well as global responsibilities in out-of-home excellence.

His prior experience includes leading a successful turnaround of the Wall’s business in Pakistan, delivering more than 30% CAGR growth and tripling profitability over three years despite a highly challenging macroeconomic environment. He has also led global out-of-home excellence initiatives, driving route-to-market transformation and scaling digital, analytics, and AI-enabled commercial solutions to unlock new growth opportunities and enhance execution across markets.

With deep expertise in commercial strategy, route-to-market transformation, and out-of-home channel development, Mert is known for driving sustainable growth, building strong cross-functional alignment, and delivering consistent results in complex and dynamic business environments.

Mert holds a degree in environmental engineering from Istanbul Technical University.