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Junaid Siddiqi is the Executive Director and Chief Financial Officer of The Magnum Ice Cream Company Pakistan. He is a seasoned finance individual with 17 years of experience across global and local markets. He began his career with Unilever Pakistan and has held various senior leadership roles across corporate functions, commercial strategy & business partnering, complex large-scale transformations and procurement across Pakistan, Middle East, Turkey and Africa. 

Junaid transitioned to Magnum Pakistan with its inception as a standalone business in Pakistan. He is known for his visionary and growth-oriented leadership and was instrumental in a sharp turnaround of the business performance. His focus on core fundamentals of portfolio and retail expansion; along with financial stewardship of a new organization has established his credentials as a strong business leader. 

Junaid holds a BSc (Honours) in Accounting and Finance from the Lahore University of Management Sciences (LUMS) and has completed his CFA qualifications. He brings a balanced and a mature blend of leadership experience to the role along with calculated risk taking vital for expansion of the organization in emerging markets.